The contrarian effect why it pays (big) to take typical sales advice and do the opposite /
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| Other Authors: | |
| Format: | Electronic |
| Language: | English |
| Published: |
Hoboken, N.J. :
John Wiley & Sons,
c2008.
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| Online Access: | https://recursos.uloyola.es/login?url=https://accedys.uloyola.es:8443/accedix0/sitios/ebook.php?id=178272 |
Table of Contents:
- From the Old World to the New
- Typical tactics are out of sync with the market
- Typical tactics are focused on the wrong person
- Typical tactics damage relationships and long-term potential
- Typical tactical harm reputations and create unintended consequences
- Contrarian primer
- Pendulum swing.