Description: Data-driven marketing

Bibliographic Details
Main Author:	Jeffery, Mark, 1965-
Format:	Electronic
Language:	English
Published:	Hoboken, N.J. : Wiley, c2010.
Subjects:	Marketing research. Marketing > Mathematical models. Marketing > Case studies. Electronic books.
Online Access:	https://recursos.uloyola.es/login?url=https://accedys.uloyola.es:8443/accedix0/sitios/ebook.php?id=178876

Description
Physical Description:	xxi, 298 p.