Three threats to brand relevance strategies that work /
| Main Author: | |
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| Format: | Electronic |
| Language: | English |
| Published: |
San Francisco :
Jossey-Bass,
2013.
|
| Edition: | 1st ed. |
| Series: | Jossey-Bass short format series
|
| Subjects: | |
| Online Access: | https://recursos.uloyola.es/login?url=https://accedys.uloyola.es:8443/accedix0/sitios/ebook.php?id=179280 |
| Physical Description: | v, 43 p. |
|---|---|
| Bibliography: | Includes bibliographical references. |
| ISBN: | 9781118658031 (electronic bk.) |