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Three threats to brand relevance strategies that work /

Bibliographic Details
Main Author: Aaker, David.
Format: Electronic
Language:English
Published: San Francisco : Jossey-Bass, 2013.
Edition:1st ed.
Series:Jossey-Bass short format series
Subjects:
Brand name products.
Branding (Marketing)
Technological innovations.
Electronic books.
Online Access:https://recursos.uloyola.es/login?url=https://accedys.uloyola.es:8443/accedix0/sitios/ebook.php?id=179280
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https://recursos.uloyola.es/login?url=https://accedys.uloyola.es:8443/accedix0/sitios/ebook.php?id=179280

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