Branded! how retailers engage consumers with social media and mobility /

Bibliographic Details
Main Author: Brennan, Bernie.
Other Authors: Schafer, Lori.
Format: Electronic
Language:English
Published: Hoboken, NJ : Wiley, 2010.
Series:Wiley and SAS business series.
Subjects:
Online Access:https://recursos.uloyola.es/login?url=https://accedys.uloyola.es:8443/accedix0/sitios/ebook.php?id=179547
Description
Physical Description:xx, 264 p.
Bibliography:Includes bibliographical references and index.