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Periodismo de marcas : fundamentos, operativa, transformación empresarial y perspectiva económica /

Bibliographic Details
Main Author:	Campo Maseda, Carlos Javier.
Format:	eBook
Language:	Spanish
Published:	Barcelona : Editorial UOC, 2015.
Series:	Comunicación.
Subjects:	Journalism > Spain. Periodismo > España. Brand name products. Productos de marca. Branding (Marketing) Libros electrónicos.
Online Access:	https://recursos.uloyola.es/login?url=https://accedys.uloyola.es:8443/accedix0/sitios/ebook.php?id=57895

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