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Promotional culture and convergence : markets, methods, media /

Bibliographic Details
Other Authors: Powell, Helen.
Format: eBook
Language:English
Published: New York : Routledge, 2013.
Subjects:
Internet advertising.
Interactive marketing.
Branding (Marketing)
Electronic books.
Online Access:https://recursos.uloyola.es/login?url=https://accedys.uloyola.es:8443/accedix0/sitios/ebook.php?id=137645
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https://recursos.uloyola.es/login?url=https://accedys.uloyola.es:8443/accedix0/sitios/ebook.php?id=137645

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