| LEADER |
01501nam a2200385 i 4500 |
| 001 |
ELB137645 |
| 003 |
FINmELB |
| 005 |
20200820162738.0 |
| 006 |
m o u |
| 007 |
cr cn||||||||| |
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120927s2013 nyua ob 001 0 eng d |
| 020 |
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|a 9781136474385
|q (e-book)
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| 020 |
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|z 9780203130322
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| 035 |
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|a (OCoLC)841909747
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| 040 |
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|a FINmELB
|b eng
|e rda
|c FINmELB
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| 050 |
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4 |
|a HF6146.I58
|b P76 2013
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| 082 |
0 |
4 |
|a 658.8
|2 23
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| 245 |
0 |
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|a Promotional culture and convergence :
|b markets, methods, media /
|c edited by Helen Powell.
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| 264 |
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1 |
|a New York :
|b Routledge,
|c 2013.
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| 300 |
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|a 1 online resource (x, 238 pages) :
|b illustration
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| 336 |
|
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|a text
|b txt
|2 rdacontent
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| 337 |
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|a computer
|b c
|2 rdamedia
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| 338 |
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|a online resource
|b cr
|2 rdacarrier
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| 504 |
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|a Includes bibliographical references and index.
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| 505 |
0 |
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|a pt. I. Methods in context -- pt. II. Media in context.
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| 588 |
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|a Description based on metadata supplied by the publisher and other sources.
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| 590 |
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|a Electronic reproduction. Santa Fe, Arg.: elibro, 2020. Available via World Wide Web. Access may be limited to eLibro affiliated libraries.
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| 650 |
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|a Internet advertising.
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| 650 |
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0 |
|a Interactive marketing.
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| 650 |
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|a Branding (Marketing)
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| 655 |
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4 |
|a Electronic books.
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| 700 |
1 |
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|a Powell, Helen.
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| 797 |
2 |
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|a elibro, Corp.
|
| 856 |
4 |
0 |
|u https://recursos.uloyola.es/login?url=https://accedys.uloyola.es:8443/accedix0/sitios/ebook.php?id=137645
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| 950 |
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|a eLibro English
|