Investigación de mercados / David Aaker, George S. Day
| Main Author: | Aaker, David A., (1938-) |
|---|---|
| Other Authors: | Day, George S |
| Format: | Book |
| Edition: | 3a ed. (2a ed. en esp.) |
| Publication: |
México : McGraw-Hill, 1989 |
| Physical Description: | XVI, 715 p. ; 24 cm |
| Clasificación CDU: |
* 658.8 658.8 |
| Edición: |
3a ed. (2a ed. en esp.) |
| Subjects: | |
| ISBN: |
9684224869 |
Córdoba - Depósito
| Copy 12151 | Available |
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