Organizing and implementing the marketing effort : text and cases / Frank V. Cespedes
| Main Author: | Cespedes, Frank V |
|---|---|
| Format: | Book |
| Publication: |
Reading, [etc.] : Addison-Wesley, 1991 |
| Physical Description: | XIII, 818 p. ; 24 cm |
| Clasificación CDU: |
* 658.8 658.8 |
| Subjects: | |
| ISBN: |
0201510448 |
Córdoba - Sala D
| Copy 1362 | Available |
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