Brand seduction : how neuroscience can help marketers build memorable brands / Daryl Weber
| Autor principal: | Weber, Daryl |
|---|---|
| Formato: | Libro |
| Publicación: |
Wayne, NJ : Career Press, 2016 |
| Descripción física: | 287 p. : il. ; 21 cm |
| Clasificación CDU: |
658.8:159.9 159.9:658.8 * 658.8 |
| Tipo de contenido: |
Texto (visual) |
| Tipo de medio: |
sin mediación |
| Tipo de soporte: |
volumen |
| Materias: | |
| ISBN: |
9781632650139 |
| LEADER | 00936nam a2200289 i 4500 | ||
|---|---|---|---|
| 001 | 000000184089 | ||
| 003 | CaOOAMICUS | ||
| 005 | 20160505112558.0 | ||
| 008 | 160404s2016 xxua 000 0 eng c | ||
| 020 | |a 9781632650139 | ||
| 040 | |a ULA |b spa | ||
| 080 | |a 658.8:159.9 | ||
| 080 | |a 159.9:658.8 | ||
| 080 | |a * 658.8 | ||
| 100 | 1 | |a Weber, Daryl | |
| 245 | 1 | 0 | |a Brand seduction : |b how neuroscience can help marketers build memorable brands / |c Daryl Weber |
| 260 | |a Wayne, NJ |b Career Press |c 2016 | ||
| 300 | |a 287 p. : |b il. ; |c 21 cm | ||
| 336 | |a Texto (visual) | ||
| 337 | |a sin mediación | ||
| 338 | |a volumen | ||
| 650 | 0 | 7 | |a Consumidores |x Comportamiento |2 ula |
| 650 | 7 | |a Marketing |x Aspectos psicológicos |2 ula | |
| 850 | |a ULA | ||
| 904 | |a 1213 |b 7 |c Disponibilidad |d Fecha |t 209182 |j 658.8 WEB bra | ||
| 952 | |3 Libro |a Loyola |b LOYOLA SEVILLA |c Depósito |d 04-05-2016 |f 3 |i 209182 |o 658.8 WEB bra |p 209182 |q R. 5873 |x (6) rtm | ||
| 990 | |a rtm | ||