Corporate communication / Paul A. Argenti
A comprehensive account of corporate communications, including both text and cases. Information new to this edition covers corporate philanthropy, government affairs and community relations. There is increased emphasis on communication strategy and four new business cases are included.
| Autor principal: | Argenti, Paul A. |
|---|---|
| Formato: | Libro |
| Edición: | 7th ed. |
| Publicación: |
New York [etc.] : McGraw-Hill, cop. 2016 |
| Descripción física: | 312 p. : il. ; 24 cm |
| Clasificación CDU: |
* 65.011 659 65.011 |
| Edición: |
7th ed. |
| Tipo de contenido: |
Texto (visual) |
| Tipo de medio: |
sin mediación |
| Tipo de soporte: |
volumen |
| Sumario: |
A comprehensive account of corporate communications, including both text and cases. Information new to this edition covers corporate philanthropy, government affairs and community relations. There is increased emphasis on communication strategy and four new business cases are included. |
| Materias: | |
| ISBN: |
9780073403274 |
Sevilla - Depósito
| Copia 211588 | Disponible |
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| Copia 211573 | Disponible |
Córdoba - Depósito
| Copia 211554 | Disponible |
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