Corporate communication / Paul A. Argenti
A comprehensive account of corporate communications, including both text and cases. Information new to this edition covers corporate philanthropy, government affairs and community relations. There is increased emphasis on communication strategy and four new business cases are included.
| Autor principal: | Argenti, Paul A. |
|---|---|
| Formato: | Libro |
| Edición: | 7th ed. |
| Publicación: |
New York [etc.] : McGraw-Hill, cop. 2016 |
| Descripción física: | 312 p. : il. ; 24 cm |
| Clasificación CDU: |
* 65.011 659 65.011 |
| Edición: |
7th ed. |
| Tipo de contenido: |
Texto (visual) |
| Tipo de medio: |
sin mediación |
| Tipo de soporte: |
volumen |
| Sumario: |
A comprehensive account of corporate communications, including both text and cases. Information new to this edition covers corporate philanthropy, government affairs and community relations. There is increased emphasis on communication strategy and four new business cases are included. |
| Materias: | |
| ISBN: |
9780073403274 |
| LEADER | 01635nam a2200385 i 4500 | ||
|---|---|---|---|
| 001 | 000000186171 | ||
| 003 | CaOOAMICUS | ||
| 005 | 20160722131035.0 | ||
| 008 | 160623s2016 xxua 000 0 eng c | ||
| 020 | |a 9780073403274 | ||
| 040 | |a ULA |b spa | ||
| 080 | |a * 65.011 | ||
| 080 | |a 659 | ||
| 080 | |a 65.011 | ||
| 100 | 1 | |a Argenti, Paul A. | |
| 245 | 1 | 0 | |a Corporate communication / |c Paul A. Argenti |
| 250 | |a 7th ed. | ||
| 260 | |a New York [etc.] |b McGraw-Hill |c cop. 2016 | ||
| 300 | |a 312 p. : |b il. ; |c 24 cm | ||
| 336 | |a Texto (visual) | ||
| 337 | |a sin mediación | ||
| 338 | |a volumen | ||
| 520 | |a A comprehensive account of corporate communications, including both text and cases. Information new to this edition covers corporate philanthropy, government affairs and community relations. There is increased emphasis on communication strategy and four new business cases are included. | ||
| 650 | 7 | |a Comunicación en la empresa |2 ula | |
| 650 | 0 | 7 | |a Imagen corporativa |2 ula |
| 650 | 0 | 7 | |a Relaciones públicas |2 ula |
| 650 | 7 | |a Comunicación en la gestión |2 ula | |
| 850 | |a ULA | ||
| 904 | |a 2 |b 2 |c Disponibilidad |d Fecha |t 211554 |j 65.011 ARG cor | ||
| 904 | |a 1213 |b 7 |c Disponibilidad |d Fecha |t 211573 |j 65.011 ARG cor | ||
| 904 | |a 1213 |b 7 |c Disponibilidad |d Fecha |t 211588 |j | ||
| 952 | |3 Libro |a Loyola |b LOYOLA CÓRDOBA |c Depósito |d 15-07-2016 |f 3 |i 211554 |o 65.011 ARG cor |p 211554 |q R. 68909 |x (6) emil | ||
| 952 | |3 Libro |a Loyola |b LOYOLA SEVILLA |c Depósito |d 15-07-2016 |f 3 |i 211573 |o 65.011 ARG cor |p 211573 |q R. 6561 |x (6) rtm | ||
| 952 | |3 Libro |a Loyola |b LOYOLA SEVILLA |c Depósito |d 15-07-2016 |f @ |i 211588 |o |p 211588 | ||
| 990 | |a rtm | ||