Corporate communication / Paul A. Argenti
A comprehensive account of corporate communications, including both text and cases. Information new to this edition covers corporate philanthropy, government affairs and community relations. There is increased emphasis on communication strategy and four new business cases are included.
| Main Author: | Argenti, Paul A. |
|---|---|
| Format: | Book |
| Edition: | 7th ed. |
| Publication: |
New York [etc.] : McGraw-Hill, cop. 2016 |
| Physical Description: | 312 p. : il. ; 24 cm |
| Clasificación CDU: |
* 65.011 659 65.011 |
| Edición: |
7th ed. |
| Tipo de contenido: |
Texto (visual) |
| Tipo de medio: |
sin mediación |
| Tipo de soporte: |
volumen |
| Summary: |
A comprehensive account of corporate communications, including both text and cases. Information new to this edition covers corporate philanthropy, government affairs and community relations. There is increased emphasis on communication strategy and four new business cases are included. |
| Subjects: | |
| ISBN: |
9780073403274 |
Sevilla - Depósito
| Copy 211588 | Available |
|---|---|
| Copy 211573 | Available |
Córdoba - Depósito
| Copy 211554 | Available |
|---|