Excellence in internal communication management / Rita Linjuan Men
This book integrates theories, research insights, practices, as well as current issues and cases into a comprehensive guide for internal communication managers and organizational leaders on how to communicate effectively with internal stakeholders, build beneficial relationships, build ethical organ...
| Autor principal: | Men, Rita Linjuan |
|---|---|
| Otros autores: | Bowen, Shannon A. |
| Formato: | Libro |
| Edición: | 1a edición |
| Publicación: |
New York : Business expert press, 2016 |
| Descripción física: | 217 páginas ; 23 cm |
| Clasificación CDU: |
659 316.77 * 316.77 |
| Edición: |
1a edición |
| Tipo de contenido: |
Texto (visual) |
| Tipo de medio: |
sin mediación |
| Tipo de soporte: |
volumen |
| Sumario: |
This book integrates theories, research insights, practices, as well as current issues and cases into a comprehensive guide for internal communication managers and organizational leaders on how to communicate effectively with internal stakeholders, build beneficial relationships, build ethical organizational cultures, and engage employees in a rapidly-changing business and media environment. Solidly grounded in theories of organizational communication and behavior, public relations, leadership, moral philosophy, and business management, this book shares insights about current workplace topics including employee engagement, trust, change communication, new technologies, leadership communication, ethical advising and decision making, transparency and authenticity, and measurement. Mechanisms underlying best practices of internal communication are explained. Data-backed strategies and tactics in enhancing internal communications are discussed. We offer valid scales for use in internal communication assessment. The book concludes with predictions of the future of internal communications research, theory development, and practices.-- Provided by Publisher |
| Colección: |
Public relations (Business Expert Press)
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| Materias: | |
| Cursos: |
Grado en Comunicación - Curso 3 - Internal Communication (Comunicación Interna) Grado en Administración y Dirección de Empresas - Curso 4 - Internal Communication (Comunicación Interna) |
| ISBN: |
9781631576751 |
Sevilla - Depósito
| Copia 239654 | Disponible |
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Córdoba - Depósito
| Copia 239653 | Disponible |
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