Winning the story wars : why those who tell - and live - the best stories will rule the future / Jonah Sachs
Argues that only those brands that tell values-driven stories through the right channels will revolutionize marketing. The author systematically breaks down how communicators can go beyond the sell by creating stories that inspire people not just to listen, but to proselytize
| Autor principal: | Sachs, Jonah |
|---|---|
| Formato: | Libro |
| Edición: | 1a edición |
| Publicación: |
Boston, Massachusetts : Harvard Business Review, 2012 |
| Descripción física: | viii, 264 páginas : ilustraciones ; 24 cm |
| Clasificación CDU: |
658.8:316.6 * 658.8 |
| Edición: |
1a edición |
| Tipo de contenido: |
Texto (visual) |
| Tipo de medio: |
sin mediación |
| Tipo de soporte: |
volumen |
| Sumario: |
Argues that only those brands that tell values-driven stories through the right channels will revolutionize marketing. The author systematically breaks down how communicators can go beyond the sell by creating stories that inspire people not just to listen, but to proselytize |
| Materias: | |
| ISBN: |
9781422143568 |
Sevilla - Depósito
| Copia 237400 | Disponible |
|---|