Cases in strategic marketing / Linda E. Swayne, Peter M. Ginter
Main Author: | Swayne, Linda E |
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Other Authors: | Ginter, Peter M |
Format: | Book |
Publication: |
New Jersey [etc.] : Prentice-Hall Intenational, 1989 |
Physical Description: | XXI, 728 p. ; 24 cm |
Clasificación CDU: |
* 658.8 658.8 |
Subjects: | |
ISBN: |
0131163361 |
Córdoba - Depósito
Copy 3555 | Available |
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