Bottom-up marketing : la táctica dicta la estrategia / Al Ries, Jack Trout ; Prólogo de Raúl Peralba Fortuny ; Traducción SWAP, S.A.
| Main Author: | Ries, Al |
|---|---|
| Other Authors: | Trout, Jack |
| Format: | Book |
| Edition: | Ed. rev |
| Publication: |
Madrid : McGraw-Hill, 1991 |
| Physical Description: | XVII, 155 p. ; 24 cm |
| Clasificación CDU: |
* 658.8 658.8 |
| Edición: |
Ed. rev |
| Collection: |
Serie McGraw-Hill de management
|
| Subjects: | |
| ISBN: |
8476156634 |
Córdoba - Depósito
| Copy 374 | Available |
|---|---|
| Copy 986 | Available |