Marketing / Roger A. Kerin, Steven W. Hartley, William Rudelius; rev. técnica Roberto Garza Castillón Cantú
| Main Author: | Kerin, Roger A., (1947-) |
|---|---|
| Other Authors: | Hartley, Steven W. Rudelius, William |
| Format: | Book |
| Edition: | [9a ed.] |
| Publication: |
México : McGraw-Hill, 2009 |
| Physical Description: | XLIX, 745 p.; 28 cm |
| Clasificación CDU: |
658.8 * 658.8 |
| Edición: |
[9a ed.] |
| Subjects: | |
| ISBN: |
9789701072813 |
Córdoba - Depósito
| Copy 91255 | Available |
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