Trade marketing strategies : the partnership between manufacturers, brands and retailers / Geoffrey Randall

Main Author: Randall, Geoffrey
Format: Book
Edition: 2nd ed.
Publication: Oxford : Butterworth-Heinemann, 1994
Physical Description: XIV, 183 p. ; 24 cm
Clasificación CDU: * 658.8
658.8
Edición: 2nd ed.
Collection: The marketing series. Professional development
Subjects:
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245 1 0 |a Trade marketing strategies : the partnership between manufacturers, brands and retailers /  |c Geoffrey Randall 
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650 7 |a Comercio al por menor  |2 ula 
650 7 |a Marcas comerciales  |2 ula 
650 7 |a Estrategia de marketing  |2 ula 
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