Trade marketing strategies : the partnership between manufacturers, brands and retailers / Geoffrey Randall
Main Author: | Randall, Geoffrey |
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Format: | Book |
Edition: | 2nd ed. |
Publication: |
Oxford : Butterworth-Heinemann, 1994 |
Physical Description: | XIV, 183 p. ; 24 cm |
Clasificación CDU: |
* 658.8 658.8 |
Edición: |
2nd ed. |
Collection: |
The marketing series. Professional development
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Subjects: |
Córdoba - Depósito
Copy 43232 | Available |
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