Staff View: Analysis for strategic marketing /

Main Author:	Rao, Vithala R
Other Authors:	Steckel, Joel H
Format:	Book
Publication:	Wokingham, [etc.] : Addison-Wesley, 1998
Physical Description:	XIII, 514 p. ; 24 cm
Clasificación CDU:	* 658.8 658.8
Subjects:	Marketing Casos ula Estrategia de marketing Casos ula Marketing ula Estrategia de marketing ula
ISBN:	0321001982

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100	1		\|a Rao, Vithala R \|4 aut.
245	1	0	\|a Analysis for strategic marketing / \|c Vithala R. Rao, Joel H. Steckel
260			\|a Wokingham, [etc.] \|b Addison-Wesley \|c 1998
300			\|a XIII, 514 p. ; 24 cm
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650		7	\|a Estrategia de marketing \|x Casos \|2 ula
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850			\|a ULA
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