Mercadotecnia de servicios / Christopher H. Lovelock ; tr., Guadalupe Meza Staines ; rev. tec. Isaac Dorfsman F.
| Main Author: | Lovelock, Christopher H |
|---|---|
| Other Authors: | Meza Stainess, Guadalupe Dorfsman F., Isaac |
| Format: | Book |
| Edition: | 3a ed. |
| Publication: |
London [etc.] : Prentice Hall, 1997 |
| Physical Description: | XIV, 661 p. ; 26 cm |
| Clasificación CDU: |
* 658.8 658.8 |
| Edición: |
3a ed. |
| Subjects: | |
| ISBN: |
968880858X |
Sevilla - Archivo
| Copy 95923 | Available |
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Córdoba - Depósito
| Copy 71606 | Available |
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