Social marketing : improving the quality of life / Philip Kotler, Eduardo L. Roberto, Nancy Lee
| Main Author: | Kotler, Philip (1931-) |
|---|---|
| Other Authors: | Roberto, Ned Lee, Nancy R. |
| Format: | Book |
| Edition: | 2nd ed. |
| Publication: |
Thousand Oaks, CA : SAGE, 2002 |
| Physical Description: | XVI, 438 p. ; 23 cm |
| Clasificación CDU: |
658.8:316.6 * 658.8 |
| Edición: |
2nd ed. |
| Subjects: | |
| ISBN: |
0761924345 |
Córdoba - Depósito
| Copy 79188 | Available |
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