Marketing insights from A to Z : 80 concepts every manager needs to know / Philip Kotler
| Main Author: | Kotler, Philip (1931-) |
|---|---|
| Format: | Book |
| Publication: |
New York : John Wiley & sons, 2003 |
| Physical Description: | XVIII, 206 p. ; 24 cm |
| Clasificación CDU: |
658.8 * 658.8 |
| Subjects: | |
| ISBN: |
0471268674 |
Córdoba - Depósito
| Copy 80285 | Available |
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