Rising tide : lessons from 165 years of brand building at Proter & Gamble / Davis Dyer, Frederick Dalzell, Rowena Olegario
| Main Author: | Dyer, Davis |
|---|---|
| Other Authors: | Dalzell, Frederick Olegario, Rowena |
| Format: | Book |
| Publication: |
Boston : Harvard Business School Press, 2004 |
| Physical Description: | X, 467 p.; 24 cm |
| Clasificación CDU: |
658.01 "1837/2003" * 658.01 |
| Subjects: | |
| ISBN: |
1591391474 |
Córdoba - Depósito
| Copy 83148 | Available |
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