The fall of advertising and the rise of PR / Al Ries and Laura Ries
| Main Author: | Ries, Al |
|---|---|
| Other Authors: | Ries, Laura |
| Format: | Book |
| Publication: |
New York : HarperCollins, 2002 |
| Physical Description: | XXI, 295 p.; 21 cm |
| Clasificación CDU: |
658.8 659.4 * 659 |
| Tipo de contenido: |
Texto (visual) |
| Tipo de medio: |
sin mediación |
| Tipo de soporte: |
volumen |
| Subjects: | |
| ISBN: |
0060081996 |
| LEADER | 00926nam a2200301 i 4500 | ||
|---|---|---|---|
| 001 | 000000082296 | ||
| 003 | CaOOAMICUS | ||
| 005 | 20201113090632.0 | ||
| 008 | 051007s2002 nyua 000 0 eng c | ||
| 020 | |a 0060081996 | ||
| 040 | |a ULA |b spa | ||
| 080 | |a 658.8 | ||
| 080 | |a 659.4 | ||
| 080 | |a * 659 | ||
| 100 | 1 | |a Ries, Al | |
| 245 | 1 | 4 | |a The fall of advertising and the rise of PR / |c Al Ries and Laura Ries |
| 260 | |a New York |b HarperCollins |c 2002 | ||
| 300 | |a XXI, 295 p.; |c 21 cm | ||
| 336 | |a Texto (visual) | ||
| 337 | |a sin mediación | ||
| 338 | |a volumen | ||
| 650 | 0 | 7 | |a Relaciones públicas |2 ula |
| 650 | 1 | 7 | |a Publicidad |x Aspectos psicológicos |2 ula |
| 700 | 1 | @ | |a Ries, Laura |
| 850 | |a ULA | ||
| 904 | |a 2 |b 2 |c Disponibilidad |d Fecha |t 84122 |j 659 RIE fal | ||
| 952 | |3 Libro |a Loyola |b LOYOLA CÓRDOBA |c Depósito |d 31-10-2005 |f 3 |h Se repone 13/11/2020 |i 84122 |o 659 RIE fal |p 84122 |q R. 52115 |x (6) emil | ||
| 990 | |a emil | ||