The fall of advertising and the rise of PR / Al Ries and Laura Ries
| Main Author: | Ries, Al |
|---|---|
| Other Authors: | Ries, Laura |
| Format: | Book |
| Publication: |
New York : HarperCollins, 2002 |
| Physical Description: | XXI, 295 p.; 21 cm |
| Clasificación CDU: |
658.8 659.4 * 659 |
| Tipo de contenido: |
Texto (visual) |
| Tipo de medio: |
sin mediación |
| Tipo de soporte: |
volumen |
| Subjects: | |
| ISBN: |
0060081996 |
Córdoba - Depósito
| Copy 84122 | Available |
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