Media Argumentation : dialectic, persuasion and rhetoric / Douglas Walton
Logic, dialectic, and rhetoric -- The speech act of persuasion -- Propaganda -- Appeals to fear and pity -- Ad hominem arguments in political discourse -- Arguments based on popular opinion -- Fallacies and bias in public opinion polling -- Persuasive definitions and public policy -- Arguments -- Th...
| Autor principal: | Walton, Douglas N., (1942-) |
|---|---|
| Formato: | Libro |
| Publicación: |
Cambridge, United Kingdom : Cambridge University Press, 2007 |
| Descripción física: | XIII, 386 p. ; 24 cm |
| Clasificación CDU: |
82.085 * 80 16 |
| Sumario: |
Logic, dialectic, and rhetoric -- The speech act of persuasion -- Propaganda -- Appeals to fear and pity -- Ad hominem arguments in political discourse -- Arguments based on popular opinion -- Fallacies and bias in public opinion polling -- Persuasive definitions and public policy -- Arguments -- The structure of media argumentation. |
| Materias: | |
| ISBN: |
9780521876902 hardback 9780521700306 paperback |