Media Argumentation : dialectic, persuasion and rhetoric / Douglas Walton

Logic, dialectic, and rhetoric -- The speech act of persuasion -- Propaganda -- Appeals to fear and pity -- Ad hominem arguments in political discourse -- Arguments based on popular opinion -- Fallacies and bias in public opinion polling -- Persuasive definitions and public policy -- Arguments -- Th...

Descripción completa

Autor principal: Walton, Douglas N., (1942-)
Formato: Libro
Publicación: Cambridge, United Kingdom : Cambridge University Press, 2007
Descripción física: XIII, 386 p. ; 24 cm
Clasificación CDU: 82.085
* 80
16
Sumario: Logic, dialectic, and rhetoric -- The speech act of persuasion -- Propaganda -- Appeals to fear and pity -- Ad hominem arguments in political discourse -- Arguments based on popular opinion -- Fallacies and bias in public opinion polling -- Persuasive definitions and public policy -- Arguments -- The structure of media argumentation.
Materias:
ISBN: 9780521876902 hardback
9780521700306 paperback
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