Marketing management : a contemporary perspective / Christian Homburg, Sabine Kuester and Harley Krohmer
Main Author: | Homburg, Christian |
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Other Authors: | Kuester, Sabine Krohmer, Harley |
Format: | Book |
Edition: | 2a ed |
Publication: |
Madrid : McGraw-Hill, 2013 |
Physical Description: | XXII, 641 p.; 28 cm |
Clasificación CDU: |
658.8 * 658.8 |
Edición: |
2a ed |
Tipo de contenido: |
Texto (visual) |
Tipo de medio: |
sin mediación |
Subjects: | |
ISBN: |
9780077146047 |
Sevilla - Almacén
Copy 105381 | Available |
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