Thinking, fast and slow / Daniel Kahneman
This is an important book from an important scholar. Winner (along with his late colleague, Amos Tversky) of the 2002 Nobel Prize in economics--for work on decision making--Kahneman (emer., psychology, Princeton; public affairs, Princeton's Woodrow Wilson School of Public and International Affa...
| Autor principal: | Kahneman, Daniel, 1934- |
|---|---|
| Formato: | Libro |
| Publicación: |
New York [etc.] : Penguin books, 2012 |
| Descripción física: | 499 p. ; 20 cm |
| Clasificación CDU: |
159.95 * 159.95 |
| Tipo de contenido: |
Texto (visual) |
| Tipo de medio: |
sin mediación |
| Tipo de soporte: |
volumen |
| Nota: |
En portada : The intenational bestseller |
| Sumario: |
This is an important book from an important scholar. Winner (along with his late colleague, Amos Tversky) of the 2002 Nobel Prize in economics--for work on decision making--Kahneman (emer., psychology, Princeton; public affairs, Princeton's Woodrow Wilson School of Public and International Affairs) practically invented the discipline of behavioral economics and more generally transformed the entire approach to the psychology of decision making. This book makes, among many other things, two major contributions. First, Kahneman provides a substantial review and synthesis of the body of research he did with Tversky. Second, he explicates, and organizes the work around, his recent model of ways of thinking: system 1--fast, intuitive, emotional; system 2--slower, more deliberative, logical. Kahneman explores the consequences of this distinction in a variety of domains. Summing Up: Essential. Upper-division undergraduates through faculty and professionals; general readers. R. Levine California State University--Fresno |
| Materias: | |
| Cursos: |
Grado en Comunicación - Curso Tercero - Strategic Planning Grado en Administración y Dirección de Empresas - Curso 4 - Strategic Planning (Planificación Publicitaria y de las RRPP) Grado en Publicidad y Comunicación de Marketing - Curso 3 - Strategic Planning |
| ISBN: |
9780141033570 |