Thinking, fast and slow / Daniel Kahneman

This is an important book from an important scholar. Winner (along with his late colleague, Amos Tversky) of the 2002 Nobel Prize in economics--for work on decision making--Kahneman (emer., psychology, Princeton; public affairs, Princeton's Woodrow Wilson School of Public and International Affa...

Descripción completa

Autor principal: Kahneman, Daniel, 1934-
Formato: Libro
Publicación: New York [etc.] : Penguin books, 2012
Descripción física: 499 p. ; 20 cm
Clasificación CDU: 159.95
* 159.95
Tipo de contenido: Texto (visual)
Tipo de medio: sin mediación
Tipo de soporte: volumen
Nota: En portada : The intenational bestseller
Sumario: This is an important book from an important scholar. Winner (along with his late colleague, Amos Tversky) of the 2002 Nobel Prize in economics--for work on decision making--Kahneman (emer., psychology, Princeton; public affairs, Princeton's Woodrow Wilson School of Public and International Affairs) practically invented the discipline of behavioral economics and more generally transformed the entire approach to the psychology of decision making. This book makes, among many other things, two major contributions. First, Kahneman provides a substantial review and synthesis of the body of research he did with Tversky. Second, he explicates, and organizes the work around, his recent model of ways of thinking: system 1--fast, intuitive, emotional; system 2--slower, more deliberative, logical. Kahneman explores the consequences of this distinction in a variety of domains. Summing Up: Essential. Upper-division undergraduates through faculty and professionals; general readers. R. Levine California State University--Fresno
Materias:
Cursos: Grado en Comunicación - Curso Tercero - Strategic Planning
Grado en Administración y Dirección de Empresas - Curso 4 - Strategic Planning (Planificación Publicitaria y de las RRPP)
Grado en Publicidad y Comunicación de Marketing - Curso 3 - Strategic Planning
ISBN: 9780141033570
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