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014110a a2000265 4500 |
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Odilo00048856 |
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20151222082949.0 |
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|a 9781907794438
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| 037 |
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|f Electronic book text
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| 041 |
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|a spa
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| 090 |
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|l https://covers.odilo.io/public/OdiloPlace_LID_E8112/9781907794438.jpg
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|h https://covers.odilo.io/public/OdiloPlace_LID_E8112/9781907794438_225x318.jpg
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| 100 |
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|a Giles Lury
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|a The Prisoner and the Penguin
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|a Madrid
|b LID Editorial Empresarial, S.L.
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| 365 |
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|b 7.43
|c EUR
|h 8.99
|j ES
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| 490 |
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|a LID Publishing
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|a " The power of a good story has long been recognised. It seems that, as a race, we humans love a good story. But stories arent just for pure enjoyment - they have long been a powerful tool for teaching. This book is an alternative to the traditional marketing handbook. Rather than a textbook, it is an enjoyable story-book that brings to life some of the key principles of marketing in an easy-to-read, accessible form. Some of these stories are quite remarkable and almost unbelievable; but all are true and remind marketers and businesspeople that the best marketing is something which people tell others about and retell over many years."
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| 540 |
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|a 02
|b WORLD
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| 650 |
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|a Empresa y Gestión
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| 856 |
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|z Texto completo en Odilo
|u https://uloyola.odilotk.es/opac?id=00048856
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