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El branded content en la comunicación posdigital : estructuras, aplicaciones y casos de éxito /

Bibliographic Details
Other Authors:	Olivares Santamarina, José P.,, Gago Gelado, Rocío,, Toledano Cuervas-Mons, Fernando,, Toledano Cuervas-Mons, Fernando.
Format:	eBook
Language:	Spanish
Published:	Valencia : Tirant humanidades, 2021
Edition:	[1ª edición]
Series:	Plural (Tirant humanidades)
Subjects:	Publicidad > Investigación Construcción de marca (Marketing) Narrativa digital Libros electrónicos
Online Access:	>Texto completo en Biblioteca Virtual Tirant

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