Measuring marketing and brand communications performance : a developing European country perspective /
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| Other Authors: | , |
| Format: | eBook |
| Language: | English |
| Published: |
Newcastle-upon-Tyne, UK :
Cambridge Scholars Publishing,
2020.
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| Subjects: | |
| Online Access: | https://recursos.uloyola.es/login?url=https://accedys.uloyola.es:8443/accedix0/sitios/ebook.php?id=131194 |
| Physical Description: | 1 online resource (171 pages) |
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| ISBN: | 9781527547155 |