| LEADER |
01525nam a2200373 i 4500 |
| 001 |
ELB131194 |
| 003 |
FINmELB |
| 005 |
20200820162738.0 |
| 006 |
m o u |
| 007 |
cr cn||||||||| |
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200417s2020 enk o 000 0 eng d |
| 020 |
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|a 9781527547155
|q (e-book)
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| 020 |
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|z 9781527546783
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| 035 |
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|a (OCoLC)1143471991
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| 040 |
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|a FINmELB
|b eng
|e rda
|c FINmELB
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4 |
|a HF5415
|b .P547 2020
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| 082 |
0 |
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|a 658.800151
|2 23
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| 100 |
1 |
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|a Pjero, Elenica,
|e author.
|
| 245 |
1 |
0 |
|a Measuring marketing and brand communications performance :
|b a developing European country perspective /
|c by Elenica Pjero, Demetris Vrontis, Alkis Thrassou.
|
| 264 |
|
1 |
|a Newcastle-upon-Tyne, UK :
|b Cambridge Scholars Publishing,
|c 2020.
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| 300 |
|
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|a 1 online resource (171 pages)
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| 336 |
|
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|a text
|b txt
|2 rdacontent
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| 337 |
|
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|a computer
|b c
|2 rdamedia
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| 338 |
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|a online resource
|b cr
|2 rdacarrier
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| 588 |
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|a Description based on metadata supplied by the publisher and other sources.
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| 590 |
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|a Electronic reproduction. Santa Fe, Arg.: elibro, 2020. Available via World Wide Web. Access may be limited to eLibro affiliated libraries.
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| 650 |
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0 |
|a Marketing
|x Mathematical models.
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| 650 |
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0 |
|a Performance
|x Measurement.
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| 655 |
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4 |
|a Electronic books.
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| 700 |
1 |
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|a Thrassou, Alkis,
|e author.
|
| 700 |
1 |
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|a Vrontis, Demetris,
|e author.
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| 797 |
2 |
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|a elibro, Corp.
|
| 856 |
4 |
0 |
|u https://recursos.uloyola.es/login?url=https://accedys.uloyola.es:8443/accedix0/sitios/ebook.php?id=131194
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| 950 |
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|a eLibro English
|