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Measuring marketing and brand communications performance : a developing European country perspective /

Bibliographic Details
Main Author:	Pjero, Elenica,
Other Authors:	Thrassou, Alkis,, Vrontis, Demetris,
Format:	eBook
Language:	English
Published:	Newcastle-upon-Tyne, UK : Cambridge Scholars Publishing, 2020.
Subjects:	Marketing > Mathematical models. Performance > Measurement. Electronic books.
Online Access:	https://recursos.uloyola.es/login?url=https://accedys.uloyola.es:8443/accedix0/sitios/ebook.php?id=131194

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