Holdings: Demarketing /

Bibliographic Details
Other Authors:	Bradley, Nigel, 1958-, Blythe, Jim.
Format:	eBook
Language:	English
Published:	London : Routledge, 2014.
Subjects:	Marketing > Management. Marketing. Electronic books.
Online Access:	https://recursos.uloyola.es/login?url=https://accedys.uloyola.es:8443/accedix0/sitios/ebook.php?id=132324