Description: Marketing management and strategy :

Bibliographic Details
Other Authors:	Tesar, George., Kuada, John E.
Format:	eBook
Language:	English
Published:	Abingdon, Oxon : Routledge, 2013.
Subjects:	Marketing > Africa. Marketing > Management > Case studies. Strategic planning > Africa > Case studies. Electronic books.
Online Access:	https://recursos.uloyola.es/login?url=https://accedys.uloyola.es:8443/accedix0/sitios/ebook.php?id=134054

Description
Physical Description:	1 online resource (xviii, 257 pages) : illustration
Bibliography:	Includes bibliographical references and index.
ISBN:	9781135096205