Marketing management and strategy : an African casebook /
| Otros autores: | , |
|---|---|
| Formato: | eBook |
| Idioma: | English |
| Fecha de publicación: |
Abingdon, Oxon :
Routledge,
2013.
|
| Materias: | |
| Acceso en línea: | https://recursos.uloyola.es/login?url=https://accedys.uloyola.es:8443/accedix0/sitios/ebook.php?id=134054 |
Tabla de Contenidos:
- An assessment of external environments for enterprises diagram
- African harvest biotech foundation international : biotechnology and information technology fighting hunger in Africa / Charla Griffy-Brown, Danny Hooten, and Florance Wambugu
- Cultural challenges in social marketing condoms in Malawi / Jayati Ghosh, Maureen Chirwa, and Ezekiel Kalipeni
- Will privatization save nigerian rail transport system? / Robert Madu and John Kuada
- Perspectives on executive and managerial strategies and operations
- Diagram
- Matunda Mema : Tanzania's SME processor of dried fruits / Daniel Wilson Ndyetabula
- Watatu Co. Ltd : managing growth : entrepreneurs' tendencies and their impact on joint venture / Tumsifu Elly
- The Kenyan milk market : growth enabling policies and strategies / John Kuada
- Executive and managerial strategic action on the enterprise level
- Diagram
- Marketing South African wines in Denmark : case of Botriver winery / Hamid Moini and John Kuada
- FAO Somalia and Terre Solidali : international cooperation and cross-cultural marketing / Vittoria Marino and Mario Testa
- Effort school or more effort? / Fred Mugambi Mwirigi
- Marketing action diagram
- Danso fruit drinks (DFD) Ghana Limited / John Kuada
- Kaskazi network Ltd (A) / Lisa Mwezi Schuepbach
- Jecures Sanita Chemical Company / Frederick Ahen and Peter Zettinig
- Marketing rewards and executive and managerial control diagram
- Kaskazi network Ltd (B) / Lisa Mwezi Schuepbach
- Alfa irrigation technology : a lack of executive control and marketing strategy / George Tesar
- Ghana craft company / John Kuada
- Conclusion
- Integrated model diagram
- Strategic planning diagram
- Bibliography
- Web resources.