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03286nam a2200409 i 4500 |
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ELB134054 |
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FINmELB |
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20200820162738.0 |
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m o u |
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120817s2013 enka ob 001 0 eng d |
| 020 |
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|a 9781135096205
|q (e-book)
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| 020 |
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|z 9780415783330
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| 035 |
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|a (OCoLC)827944728
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|a FINmELB
|b eng
|e rda
|c FINmELB
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|a f------
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|a HF5415.12.A35
|b M37 2013
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0 |
4 |
|a 658.80096
|2 23
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| 245 |
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|a Marketing management and strategy :
|b an African casebook /
|c edited by George Tesar and John Kuada.
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| 264 |
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|a Abingdon, Oxon :
|b Routledge,
|c 2013.
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| 300 |
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|a 1 online resource (xviii, 257 pages) :
|b illustration
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| 336 |
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|a text
|b txt
|2 rdacontent
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| 337 |
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|a computer
|b c
|2 rdamedia
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| 338 |
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|a online resource
|b cr
|2 rdacarrier
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| 504 |
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|a Includes bibliographical references and index.
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| 505 |
0 |
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|a An assessment of external environments for enterprises diagram -- African harvest biotech foundation international : biotechnology and information technology fighting hunger in Africa / Charla Griffy-Brown, Danny Hooten, and Florance Wambugu -- Cultural challenges in social marketing condoms in Malawi / Jayati Ghosh, Maureen Chirwa, and Ezekiel Kalipeni -- Will privatization save nigerian rail transport system? / Robert Madu and John Kuada -- Perspectives on executive and managerial strategies and operations -- Diagram -- Matunda Mema : Tanzania's SME processor of dried fruits / Daniel Wilson Ndyetabula -- Watatu Co. Ltd : managing growth : entrepreneurs' tendencies and their impact on joint venture / Tumsifu Elly -- The Kenyan milk market : growth enabling policies and strategies / John Kuada -- Executive and managerial strategic action on the enterprise level -- Diagram -- Marketing South African wines in Denmark : case of Botriver winery / Hamid Moini and John Kuada -- FAO Somalia and Terre Solidali : international cooperation and cross-cultural marketing / Vittoria Marino and Mario Testa -- Effort school or more effort? / Fred Mugambi Mwirigi -- Marketing action diagram -- Danso fruit drinks (DFD) Ghana Limited / John Kuada -- Kaskazi network Ltd (A) / Lisa Mwezi Schuepbach -- Jecures Sanita Chemical Company / Frederick Ahen and Peter Zettinig -- Marketing rewards and executive and managerial control diagram -- Kaskazi network Ltd (B) / Lisa Mwezi Schuepbach -- Alfa irrigation technology : a lack of executive control and marketing strategy / George Tesar -- Ghana craft company / John Kuada -- Conclusion -- Integrated model diagram -- Strategic planning diagram -- Bibliography -- Web resources.
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| 588 |
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|a Description based on metadata supplied by the publisher and other sources.
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| 590 |
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|a Electronic reproduction. Santa Fe, Arg.: elibro, 2020. Available via World Wide Web. Access may be limited to eLibro affiliated libraries.
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| 650 |
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0 |
|a Marketing
|z Africa.
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| 650 |
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0 |
|a Marketing
|x Management
|v Case studies.
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| 650 |
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0 |
|a Strategic planning
|z Africa
|v Case studies.
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| 655 |
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4 |
|a Electronic books.
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| 700 |
1 |
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|a Tesar, George.
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| 700 |
1 |
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|a Kuada, John E.
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| 797 |
2 |
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|a elibro, Corp.
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| 856 |
4 |
0 |
|u https://recursos.uloyola.es/login?url=https://accedys.uloyola.es:8443/accedix0/sitios/ebook.php?id=134054
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| 950 |
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|a eLibro English
|