| LEADER |
01895nam a2200445 i 4500 |
| 001 |
ELB134082 |
| 003 |
FINmELB |
| 005 |
20200820162738.0 |
| 006 |
m o u |
| 007 |
cr cn||||||||| |
| 008 |
130812s2013 enk ob 001 0 eng d |
| 020 |
|
|
|a 9781135100612
|q (e-book)
|
| 020 |
|
|
|z 9780415662093
|
| 035 |
|
|
|a (OCoLC)857067531
|
| 040 |
|
|
|a FINmELB
|b eng
|e rda
|c FINmELB
|
| 050 |
|
4 |
|a HD59.2
|b .C65 2013
|
| 082 |
0 |
4 |
|a 658.8
|2 23
|
| 245 |
0 |
0 |
|a Contemporary perspectives on corporate marketing :
|b contemplating corporate branding, marketing and communications in the twenty-first century /
|c edited by John M. T. Balmer, Laura Illia and Almudena González del Valle Brena.
|
| 264 |
|
1 |
|a Oxfordshire, England ;
|a New York :
|b Routledge,
|c 2013.
|
| 300 |
|
|
|a 1 online resource (xix, 156 pages)
|
| 336 |
|
|
|a text
|b txt
|2 rdacontent
|
| 337 |
|
|
|a computer
|b c
|2 rdamedia
|
| 338 |
|
|
|a online resource
|b cr
|2 rdacarrier
|
| 490 |
1 |
|
|a Routledge interpretive marketing research ;
|v 17
|
| 504 |
|
|
|a Includes bibliographical references at the end of each chapters and index.
|
| 588 |
|
|
|a Description based on metadata supplied by the publisher and other sources.
|
| 590 |
|
|
|a Electronic reproduction. Santa Fe, Arg.: elibro, 2020. Available via World Wide Web. Access may be limited to eLibro affiliated libraries.
|
| 650 |
|
0 |
|a Corporate image.
|
| 650 |
|
0 |
|a Corporate culture.
|
| 650 |
|
0 |
|a Communication in organizations.
|
| 650 |
|
0 |
|a Branding (Marketing)
|
| 650 |
|
0 |
|a Corporations.
|
| 655 |
|
4 |
|a Electronic books.
|
| 700 |
1 |
|
|a Balmer, John M. T.
|
| 700 |
1 |
|
|a del Valle Brena, Almudena González.
|
| 700 |
1 |
|
|a Illia, Laura.
|
| 797 |
2 |
|
|a elibro, Corp.
|
| 830 |
|
0 |
|a Routledge interpretive marketing research series ;
|v 17.
|
| 856 |
4 |
0 |
|u https://recursos.uloyola.es/login?url=https://accedys.uloyola.es:8443/accedix0/sitios/ebook.php?id=134082
|
| 950 |
|
|
|a eLibro English
|