Description: The Sage handbook of advertising /

Bibliographic Details
Other Authors:	Tellis, Gerard J., 1950-, Ambler, Tim.
Format:	eBook
Language:	English
Published:	Los Angeles : Sage Publications, 2007.
Subjects:	Advertising. Advertising > Handbooks, manuals, etc. Electronic books.
Online Access:	https://recursos.uloyola.es/login?url=https://accedys.uloyola.es:8443/accedix0/sitios/ebook.php?id=135434

Description
Physical Description:	1 online resource (xvi, 491 pages) : illustration
Bibliography:	Includes bibliographical references and index.
ISBN:	9781446265901