Description: Does marketing need reform? :

Bibliographic Details
Other Authors:	Sheth, Jagdish N., Sisodia, Rajendra.
Format:	eBook
Language:	English
Published:	Armonk, N.Y. : M.E. Sharpe, 2006.
Subjects:	Marketing. Electronic books.
Online Access:	https://recursos.uloyola.es/login?url=https://accedys.uloyola.es:8443/accedix0/sitios/ebook.php?id=135753

Description
Physical Description:	1 online resource (vii, 352 pages) : illustration
Bibliography:	Includes bibliographical references and index.
ISBN:	9781317472889