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01869nam a2200385 i 4500 |
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ELB137967 |
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FINmELB |
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20200820162738.0 |
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m o u |
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cr cn||||||||| |
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100219s2011 nyu ob 001 0 eng d |
| 020 |
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|a 9780203846346
|q (e-book)
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| 020 |
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|z 9781136933639
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| 035 |
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|a (OCoLC)853240643
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|a FINmELB
|b eng
|e rda
|c FINmELB
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4 |
|a HF5823
|b .W52 2011
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0 |
4 |
|a 659
|2 23
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| 100 |
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|a Wilson, Tony,
|d 1947-
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| 245 |
1 |
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|a Global advertising, attitudes and audiences /
|c Tony Wilson.
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| 264 |
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|a New York :
|b Routledge,
|c 2011.
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| 300 |
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|a 1 online resource (xiv, 167 pages)
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| 336 |
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|a text
|b txt
|2 rdacontent
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| 337 |
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|a computer
|b c
|2 rdamedia
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| 338 |
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|a online resource
|b cr
|2 rdacarrier
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| 490 |
0 |
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|a Routledge advances in management and business studies ;
|v 44
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| 504 |
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|a Includes bibliographical references and index.
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| 505 |
0 |
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|a Audiences articulating advertising -- Beyond attitudes : to the audience itself! Understanding consumers : interpretive inductivism -- Interpreting place branding : absorbing or alienating? -- From productive consumer to reflective citizen : a reception study of advertising academia online -- Cellphone connections : audiences activating Agora -- Mall-eable media marketing : "give reality the slip?" -- Banks, blogging and reflexive branding.
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| 588 |
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|a Description based on metadata supplied by the publisher and other sources.
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| 590 |
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|a Electronic reproduction. Santa Fe, Arg.: elibro, 2020. Available via World Wide Web. Access may be limited to eLibro affiliated libraries.
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| 650 |
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|a Advertising.
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| 650 |
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|a Telemarketing.
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| 655 |
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|a Electronic books.
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| 797 |
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|a elibro, Corp.
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| 856 |
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|u https://recursos.uloyola.es/login?url=https://accedys.uloyola.es:8443/accedix0/sitios/ebook.php?id=137967
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| 950 |
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|a eLibro English
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