Global advertising, attitudes and audiences /
| Autor principal: | |
|---|---|
| Formato: | eBook |
| Idioma: | English |
| Fecha de publicación: |
New York :
Routledge,
2011.
|
| Series: | Routledge advances in management and business studies ;
44 |
| Materias: | |
| Acceso en línea: | https://recursos.uloyola.es/login?url=https://accedys.uloyola.es:8443/accedix0/sitios/ebook.php?id=137967 |
Tabla de Contenidos:
- Audiences articulating advertising
- Beyond attitudes : to the audience itself! Understanding consumers : interpretive inductivism
- Interpreting place branding : absorbing or alienating?
- From productive consumer to reflective citizen : a reception study of advertising academia online
- Cellphone connections : audiences activating Agora
- Mall-eable media marketing : "give reality the slip?"
- Banks, blogging and reflexive branding.