The essentials of marketing research /
| Other Authors: | , |
|---|---|
| Format: | eBook |
| Language: | English |
| Published: |
New York :
Routledge,
2013.
|
| Edition: | 3rd ed. |
| Subjects: | |
| Online Access: | https://recursos.uloyola.es/login?url=https://accedys.uloyola.es:8443/accedix0/sitios/ebook.php?id=139084 |
| Item Description: | Rev. ed. of: Marketing research : text and cases / Bruce Wrenn, Robert E. Stevens, David L. Loudon. 2nd ed. |
|---|---|
| Physical Description: | ix, 362 p. : ill. |
| Bibliography: | Includes bibliographical references and index. |