Description: Handbook of brand relationships /

Bibliographic Details
Other Authors:	MacInnis, Deborah J., Park, C. Whan., Priester, Joseph W.
Format:	eBook
Language:	English
Published:	Armonk, N.Y. : M.E. Sharpe, c2009.
Subjects:	Relationship marketing. Brand choice. Branding (Marketing) Customer relations. Electronic books.
Online Access:	https://recursos.uloyola.es/login?url=https://accedys.uloyola.es:8443/accedix0/sitios/ebook.php?id=141257

Description
Item Description:	"Society for Consumer Psychology"--Cover.
Physical Description:	xxi, 424 p. : ill.
Bibliography:	Includes bibliographical references and indexes.