Marketing theory : foundations, controversy, strategy, resource-advantage theory /
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| Format: | eBook |
| Language: | English |
| Published: |
Oxfordshire, England ; New York, New York :
Routledge,
2015.
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| Subjects: | |
| Online Access: | https://recursos.uloyola.es/login?url=https://accedys.uloyola.es:8443/accedix0/sitios/ebook.php?id=141395 |